Pros & Conversations
Pros and Conversations explores what it takes to be successful, whether you’re from the world of business, science or the arts. But more than a series of inspiring conversations, guests share real-world tips and insights, providing listeners with the tools they need to achieve their entrepreneurial goals. Host Peter Reynolds and co-host Damon Adachi pull back the curtain to discover the story behind the success, the person behind the professional. The answers are often surprising and always entertaining.

In this episode of Pros & Conversations, hosts Peter Reynolds and Damon Adachi explore the transformative impact of career coaching for entrepreneurs and small business owners.
Our guest, Zerina Dervini, a career and life coach, shares her journey from the corporate world to launching her own coaching practice. Zerina discusses how coaching helps entrepreneurs align their personal goals with business objectives, overcome self-doubt, and build a thriving, purpose-driven business.
This episode is packed with valuable insights for anyone looking to grow both personally and professionally. Whether you're an entrepreneur, a small business owner, or someone focused on personal development, Zerina’s expertise offers a fresh perspective on how coaching can unlock your full potential.
To learn more about career coaching, visit: https://www.zerinalifecoach.com
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Peter G. Reynolds
Over a 20-year career as a cinematographer and editor, Peter has worked in news, documentaries and current affairs with some of Canada’s largest broadcasters. As owner of For the Record Productions, he has produced videos for corporate, non-profit and government clients.
Peter is also a writer and has published two books for children, Lost Hallway: Where do Lost Things Go?, and Stitches in Time Travel. He also writes and hosts a children’s podcast, Musings and other Nonsense.
When not filming or writing, Peter teaches an improvisational workshops for writers called Improv Your Writing, which helps writers break through writers block and approach the writing process differently.

Damon Adachi
Building on the experience of a 12-year marketing career that includes Event Marketing Manager for a national logistics company and VP of Sales & Marketing for a promotional products distributor, Damon launched his own company, sevenfold marketing, in 2009.
Specializing in brand development and marketing strategies, sevenfold offers a host of services including graphic design, promotions, web development and brand consulting. Damon has also become a dynamic public speaker, presenting insightful ideas with an engaging delivery that connects strongly with the audience to provide clarity and direction.