Pros & Conversations
Pros and Conversations explores what it takes to be successful, whether you’re from the world of business, science or the arts. But more than a series of inspiring conversations, guests share real-world tips and insights, providing listeners with the tools they need to achieve their entrepreneurial goals. Host Peter Reynolds and co-host Damon Adachi pull back the curtain to discover the story behind the success, the person behind the professional. The answers are often surprising and always entertaining.
In this episode of Pros and Conversations, host Peter Reynolds and co-host Damon Adachi dive into the fascinating world of science-based entrepreneurship with the co-founders of Winter Light Labs, Maria Yancheva and Jordan Ponn.
Discover how their innovative technology analyzes speech to detect and track cognitive health issues like Alzheimer's and Parkinson's, and its potential to transform the lives of millions of people around the world.
Learn about specific challenges facing science-based start-up, including how marketing plays a critical role in humanizing technology andbuilding trust with investors and the public.
Learn more at: https://winterlightlabs.com/
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Peter G. Reynolds
Over a 20-year career as a cinematographer and editor, Peter has worked in news, documentaries and current affairs with some of Canada’s largest broadcasters. As owner of For the Record Productions, he has produced videos for corporate, non-profit and government clients.
Peter is also a writer and has published two books for children, Lost Hallway: Where do Lost Things Go?, and Stitches in Time Travel. He also writes and hosts a children’s podcast, Musings and other Nonsense.
When not filming or writing, Peter teaches an improvisational workshops for writers called Improv Your Writing, which helps writers break through writers block and approach the writing process differently.
Damon Adachi
Building on the experience of a 12-year marketing career that includes Event Marketing Manager for a national logistics company and VP of Sales & Marketing for a promotional products distributor, Damon launched his own company, sevenfold marketing, in 2009.
Specializing in brand development and marketing strategies, sevenfold offers a host of services including graphic design, promotions, web development and brand consulting. Damon has also become a dynamic public speaker, presenting insightful ideas with an engaging delivery that connects strongly with the audience to provide clarity and direction.